
Here is one story that turns out to be told and retold thousands and thousands of times in a wide variety of different contexts.
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The war field between Microsoft and Apple is getting hotter and hotter. Today, Microsoft announced a new commercial about cheapness of their laptop PSs. Here is the video:
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Yesterday I wrote a post about Microsoft’s commercials against Apple. It is quite funny, but today Apple just showed up whole three new commercials about Mac-PC competition.

It is not a secret to anyone, that Microsoft and Apple always had a marketing war. Apple was never hiding after press releases, neither was afraid to say something straight. The great example of Apple’s hate to Microsoft are many commercials, that Apple made about Windows bugs and unusability. (You can check them out here: http://www.apple.com/getamac/ads/) Microsoft, in turn, was always hiding messages between the lines. However, crisis is making it’s pressure, and Microsoft is raising from an asylum. We’ve already seen some ads about cheapness of PC laptops; now it’s Zune’s turn:
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Just to reminisce; the new Apple’s shuffle has a chip in the headphones, so you can’t use other headphones with it. Actually, you can, but that way you will not be able to control it at all, because all it’s controls are now located on the headphone cable.
As a result of moving control buttons to the cable we’ve got a chip on headphones. Moreover, Apple wants to certify every headphones will be made for new shuffle. In addition, they want companies to pay fee for using their technology.
However it’s not the point. Read the rest of this entry »
